Back Links are Incoming link. If page B is a link to the page, it says that B is a back link of A. The number of back links of a page can be roughly determined by using the link from Google.
Back links are the links to a site or a web page. The number of back links is the indication of the popularity or importance of this site or this page. Basically a back link is any link received by a web page, directory, website, or top level domain from another node in the Web. It is also said inbound links, links arrivals and inlinks.
Search engines often use the number of back links of a website as a factor in determining the classification of this website. For example, Google's Page Rank algorithm uses back links to help determine the positioning of a site. Toolbar Google can be used to see the Page Rank of a web page. For this reason, webmasters often use various techniques called Optimization for search engines or SEO to increase the number of back links pointing to their website.
How it Works
Constructing excellent back links is one of the most important factors in Search Engine Optimization.
It is not sufficient just to have a lot of back links. It is the Quality of back links beside ith the Quantity that helps in ranking well in Search Engines.
A back link could be measured as a Quality Back link if
1. The topic of the back linking website should be same as the website.
2. The keyword used to back link should be the keyword which you targeted to optimize your site.
Most commercial search engines provide a mechanism to determine the number of back links they have recorded to a particular webpage. To know the number of back links in a site just type link:www.samplesite.com Google to find the number of pages identified by pointing to the engine
Some sites provide specialized information on the back links.
Extensions and plugins for Internet browser developed to facilitate such research. Examples: SEOpen, SeoQuake. There are also tools Anglophone and Francophone, free and paid, to get high quality back links and increase traffic and Page Rank to its website.
Place your websites link where it can stay for long time so that trust factor of website will boost and also try to get links from authority sites that are having the relevant content rather than link pages.
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