Anchor Text

Anchor Text is the visible text in a link, i.e. it describes in some way when we click on a link given. Anchor text is an important feature for search engine algorithms specifically because it defines the content of each link. This is often forgotten by some Webmasters who simply use a *click here*.

This is the text that is underlined, the text that we click a link to follow depending on the design of websites, you may not leave underlined, because the designer can change the aspect graph of links.
This is one of the most important aspects in web positioning techniques, particularly in the anchor text that is found in external sites to ours, links pointing to our website from other websites.
Google assigns a high priority to this text which we must strive to get links and worry that the anchor text is the most adequate for the positioning that we want to achieve.
As in many other aspects of positioning, we must make a choice to define the anchor text of links pointing to our web, it is normal that someone makes a link to our site do so using the name of our company or our website in the anchor text. While this is not harmful or not, adds little or no value when it comes to web positioning is concerned.
The "anchor text" is text that is underlined, the text that we click a link to follow, although sometimes, depending on the design of websites, you may not leave underlined, because the designer can change the aspect graph of links. In anchor texts are important in external web towards us, our own internal links and site maps.
A common error and unforgivable mistake done by webmaster is to give anchor on *click here*:
* To view our products click here (Wrong)
* View our products (best)
A while ago, webmaster tools Google gives us this information is of great importance.There are tools created by others to find the anchor text of the websites that link to us.