Monday, July 6, 2009

Deep Linking

Deep linking, deep-link refers to any hyperlink that does not point to the main page, but to any internal page of a website that shape. Links are the essence of the Network used to connect web pages to each other and to enrich the text with documentation, news, sites where further information, etc.

Although it may seem contradictory, while most of the websites they come and they want to attract visitors, there are others who face shield external links, establishing restrictive policies extraordinary half as the Internet. So, speaking of deep linking is also referred to the prohibition on linking to pages other than the principal.

Many experts believe that going against the hyperlinks, whether or not domestic, poses a serious threat to the very functioning of the Internet, or at least an attitude that promotes the "atomization of the Web. While the anti-link is not a common practice, there are many websites that include disclaimers in their warnings to the third link to think. In addition, there have been court rulings that support the prohibition of the links on occasion.

Website publishers are aware of the benefits of being referred by the largest possible number of sites, resulting in a greater presence in search engines and the resulting increased flow of visitors. But who, for whatever reason, does not want it, you can choose to close the pages you do not want to be linked, indexed or not to include a simple line of HTML code to redirect all links to internal pages directly to the main page.

Steve Outing of the Poynter Institute, believes that banning the internal links is a misguided policy. Allow links to content is part of the office of the editor of the Internet. If you want to avoid these links, set alerts the law is stupid, if for some reason the editor decides to deep linking, the logical solution would be to direct traffic to the homepage. That is a terrible strategy, but not as bad as putting disclaimers that people ignore that and create headaches. "

What happens is that you have plenty of news services ( 'Add content') that exploit the desire of many users to look at the information through a collection of links. Internet users demand personalized content, indexed and sent to your mailbox every morning.

This package of information has become a business as important as producing the same, and the media are not willing to have the newcomers, "the 'top manta' of Internet content," is his profit coast. So the publishers are in the spotlight at the press-clipping (summaries of press), and a step further, all attempts to 'unauthorized penetration' in its content (deep linking).

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